What Is?

International Flower Day (IFD) is held annually on the 19th January. The day is about spreading happiness to others by means of a simple flower!

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IFD hopes to inspire and engender positive social change. The day is about encouraging us to enrich the lives of others, be they family, friends or strangers. By reminding us of the benefits of connecting with one another, appreciating, respecting and accepting each other, the world will hopefully be a better place.

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In January, 2013, father & daughter team (Rohan and Brooke Levy) were travelling in Tasmania. On January 19th, they arrived in Salamanca market (Hobart) on a sunny day. Together with a friend (Yarden) they were met by a young woman who gifted them with a plain but beautiful bunch of long stemmed daisies, which surprised and delighted them. From this small gesture, the seed of an idea was sown…

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Get Involved

#FLOWERBOMB: We are seeking 500 creative, fun and outgoing people from around the world to be part of a World's 1st interactive photographic experience. On 20th July 2014 you will be joined by 499 others from around the world to create a magnificent collage of joy and happiness. While taking a bunch of flowers, a camera, and a smile to the streets, you'll be using your charisma and artistic flair to capture a special moment with another person and a flower. You'll upload the photos to our page and an amazing collage of images will be created and shared around the world. You'll be met with a challenge and perhaps even an amazing experience, that will be shared and remembered for the rest of your life!

Our aim: raising awareness of International Flower Day (19th Jan 2015).